Kinoulty independent research institute commissioned by Panasonic Research conducted a market study of "Mystery Shopper", whose aim was to describe the situation in the distribution channels of digital cameras based on interviews and consultations with vendors in the top selling points of photographic equipment in Poland. The results showed that digital cameras Panasonic Lumix cameras are the most recommended. Vendors offer Lumixy mainly due to features such as image stabilization system (25% of responses) and a high quality zoom (23%).
Qualitative market research such as "mystery shopping" was conducted in Poland by Kinoulty Research in summer 2007. Persons carrying out tests for the test were 121 visits in the most popular points of sale of cameras, such as network and shops elektromarkety taken. Their task was to obtain information about the most recommended brands of cameras. Panasonic Lumix Cameras were recommended in 62% of cases, visits by "mystery shopper." Another brand scored 51% and 38% next. Vendors recommending an average of 2.3 brands.
source: Panasonic Poland
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